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JANICK ST. GERMAIN BRAND VISION

Janick St. Germain (JSG) was born of its founder’s French and Italian roots which is exhibited through Parisian style, with an occasional Italian like flair. JSG straddles the line between sport and fashion: Minimalistically luxurious, yet rugged and robust while firmly planting it's feet at the intersection of sports and luxury.


Time tested Swiss Movement is the heartbeat for each watch. Granular attention to detail are hallmarks of JSG and its Swiss watch making standards. Its movement, down to the jewels, springs and wheel, are all products of Swiss assembly with rigorous inspections, strict standards and regulation.

With similar high standards, the apparel lines are all products of USA manufacturing featuring hand-stitched leather embellishments, custom organic buttons free of cheap plastic alternatives - These are details JSG demands for its apparel releases. Made in the USA is an ethos.

When its all said and done…and the dust has settled….Janick St. Germain is your new sports luxury hero.

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